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Why Phishing Works: The Psychology at Play

Phishing is successful because it manipulates how our brains make quick decisions. We like to think we're rational, but some of our decision-making is fast, emotional, and automatic. Scammers know this, and they design their messages with these in mind:

  • Urgency and Fear - a warning that your bank account will be frozen, or your email deleted, in 24 hours, creates panic, which short-circuits critical thinking. 

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